A few years back, we started seeing these signs pop up around Michigan:
Kind of a clever rhyme... making "ticket" mean "get a ticket" is a bit of a stretch. Literally, it sounds more like "If you don't buckle up, you will give someone a ticket", but for the sake of the meter, it gets a pass.
Lately, this has been the new signage:
Now we have two competing if-this-then-that slogans. Is this necessary? Or is this how it played out:
BOB: OK, everyone, I'm Bob, and I'm the new guy here. My first task will be to implement a fresh, new slogan: "Buckle Up or Pay Up."
GUY #1: Hey! I liked Click It or Ticket!
GUY #2: Yeah! That was Fred's idea! I like Fred!
Guy #3: Yeah!
[murmurs of dissent--shouts of "yeah!" are heard over the walla-walla]
BOB: OK, fine. we'll compromise and use both. But I get top billing. And it's no longer a "law you can live with." That line was crap.
I mean, really. I get it. If I do not use my safety belt, I will owe someone money. I don't need it twice. One phrase does not add to the other, it just makes the sign compete with itself. I'm afraid next year, we'll have:
Stop the insanity now.