Maybe I'm just way off, here. In the past, I've talked about how nonparallel structure in ad fragments annoys me ((I wanted these little tagline snippets to be called frag tags. It didn't catch on). This is probably a petty peeve. It's not even breaking any real rule, as far as I know. It just sounds bad to me.
Ads for The Amazing Race shout this at me:
MORE EXOTIC!
MORE ADVENTURE!
MORE AMAZING!
Does this bug anyone?
Exotic, amazing, adjectives. Adventure, noun.
When I hear the hardcore voice-over guy trying to get my adrenaline pumping, my brain stops to think more adventure? Don't they mean adventurous? and I don't think they want me stopping to think.
It's probably just me.
Wendy's is doing it, too. It was bugging me yesterday as I read my cup, but now I can't remember what it said. I'll have to score a Diet Dew tomorrow and update the post with their vexing verbiage.
4 comments:
I don't think it is a matter of you being the only person it bothers. I think the real issue is that you are the only one actually listening.
I catch this crap all the time and it drives me freakin' nuts. Either ad copywriters all have tin ears, or there are other forces at work there. ("It's gotta have adventure in there! Whaddaya mean, adventurous? Just put adventure!")
I hear ya, Eric. I hear ya.
Admen are about three rungs down from journalists. And don't get me started on journalists--I've been reading the AP again recently. *twitch*
YAY! NEW AMAZING RACE!
Sorry, bit distracted.
What are we talking about again?
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