In this post, I talked about a crazy headline that used one-word sentences to create a hip little slogan. Unfortunately, it didn't hold together gramatically. In my library today, there was a giant check from Wal-Mart®, like this one:
There, on the check, is Wal-Mart®'s do-good slogan:
OK, now I get that they do "good works". And I even get that the act of doing good works out well in the end. Both of these meanings can be taken from the phrase. But what does the sentence "Good." mean? In the other example (Quality. Hometown. Care.), at least the three words were descriptors, and it kind of held together. This, I can't buy at all. To me, the sentence "Good." only works in this context:
SHE: I'm leaving, and never coming back!
And the sentence "Works." just doesn't.
What is it with the sentence frag tag lines?* Do you have other examples? I know I've seen more...
*Oooh. Frag Tags. I like that.