3.09.2006

Flat-out Wrong?



Recently, my local paper ran this headline:

Online course to help kids think global


My first thought is, surely they mean globally. Adverbs, hello?

But then the doubts come.

Am I being a Neanderthal Prescriptivist Looney, taking issue with this?
Perhaps there's no problem, the doubting voice calls. Isn't this the same as "Think Different", where we were told that there was a thing that existed called the "Flat Adverb", and maybe people have started clipping the -ly from "globally", and that's perfectly OK?

Google finds lots of “Think Global”s, but I want to believe that many of these fall into structures like “…those that think global warming is a bunch of hype…”

But there’s a good amount of adverb-flatteners out there. Thinkglobal2005.org sought to "explore the impact of globalization on your way of life..." ThinkGlobal magazine covers international trade topics. Also, metroblogging.com tells me to "Think Global. Blog Local". It seems that Think Global, Act Local is a pretty big slogan out there; it shows up a lot.* I don’t know if anyone in particular owns it.

But here’s the thing.

I’m much more inclined when I’m resting.

Hang on, that last sentence got away from me.

I’m much more inclined to be OK with a tagline that uses a Flat Adverb. Think “Local”. Think “Power”. Think “Pink”. But saying “X Thinks Global” in a newspaper headline is saying this is how we talk. And I don’t think we do, yet.

Do we?

*Globecitizen.com tells me that "This is some of my observations and analysis of the Global Village I live in..." I find this helps my case.

PS: I’m finding I like Jason Mraz. But, can I buy a vowel for that last name? It’s like those fantasy names I never know how to pronounce, like “Fendthrrjl”.

2 comments:

BP said...

Yargh, I hope not.

But that's probably me thinking editorial, and not realistical.

Anonymous said...

absence of clear rules seems to leave room for stylistic speaking