Friskies Business

Here's a partial transcript from a commercial that plays on my radio at times:

...This is [radio personality]. You've heard me talk about my cats and how much they love Purina, as well as myself...

Whoa. The first time I heard it, I was sure I'd heard incorrectly. This could not be what it said. The next time, I wrote it down, in awe.

To me, the most literal reading of her message is:

I'm [radio personality]. You've heard me tell you how much my cats love [Purina cat food and] me.

Now, she doesn't say "love me". She says "...how much they love Purina, as well as myself." Which sounds like a fairly common misuse of a reflexive pronoun. So we would assume she meant "how much they love Purina, as well as me."

But, this isn't what she means, is it? She means to tell us that both she and her cats love Purina. Something like:

This is [radio personality]. You've heard me talk about how much my cats and I love Purina.

Now, this does bring to mind a radio host sitting down at the breakfast table with her coffee and a bowl of dry cat food. And, maybe that's why it isn't worded this way... someone thought it sounded weird. We need a rewrite from the ground up.

The problem, here, again, is this:

Aren't there people who proof these things?
Even after it's aired, doesn't someone hear it and go "Uh, guys? Yeah, [radio personality]'s on the radio saying her cats love her. It just sounds weird. And she's using reflexive pronouns instead of standard personal pronouns. Can we get a rewrite?"

And the answer, again, comes back.

No. No, there aren't.


No comments: