More billboard reflections.
This one is an derivation of what I call Frag Tags: Fragmented taglines in a headline that work awfully hard to make their product seem hipper than it usually is. One example is the billboard that I still see daily advertising "Quality. Hometown. Care." Wal-Mart advertises "Good. Works."
I submit that these gimmicks rarely add anything more to the content. Well, periods, I suppose.
One I saw recently that I liked was:
That works for me. Another one I saw somewhere was:
I didn't really get that one, but it works.
Any-hoo. back to "Wellcome." I assume it's to be read as a Frag Tag:
It's for a health plan of some sort (the pic above's an artist's rendering, BTW... I'm still not stopping by woods on a snowy highway to snap pics), and they want me to know that if I use their plan, I'll be well. And I should come.
OK. For me, it doesn't add any more meaning than "quality care" does. Actually, it's more confusing. It sounds like something you'd say to a dog who doesn't get that you have a treat for him: Well? Come!
But what it does do is put a commonly misspelled word on a highway billboard in 4,000 point Times New Roman. "Wellcome" hasn't reached "Comming" proportions (still #1 five years running), but this 'board may make it a contender.
Yes, the misspelling is intentional... part of the charm of the ad, I suppose. That doesn't mean that many won't see it and subconsciously file away the new "Two Ls in 'Wellcome'" rule.
I believe in the First Amendment right to say or print what you wish. But I think there should be a fine for folks who contribute to American-youth-spelling-test-failure. Maybe for every intentional misspelling they create, they have to hand-grade 4,000 standardized English tests.
You say: comming from you, that's rich. You've got a typo in, like, every post.
I say: yeah. but at leaast it's not in 4,000 point type. And no one reads this blog, so your point is mute.
Posted by Eric "Babe" Morse at 27.11.05